CBS 3 Now is an extension of CBS 3 Springfield. For most of the 2010-11 season, they acted as the primary television broadcaster of Minutemen home games. They broadcast most Minutemen home games during the 2010-11 Season when another television network was not already present.
The last game broadcast was the January 30th game against Rhode Island. After that, UMass terminated the agreement and no further men's basketball games were broadcast on the channel. UMass felt the availability of the games in the local market was hurting attendance.1)
CBS 3 Now primarily broadcasts local weather for Western Massachusetts, but switches over to many live UMass athletic events. The broadcast is then simulcast as streaming video via UMassAthletics.com.
The channel is currently available in Western Massachusetts via Comcast digital cable, on channel 293, Charter channel 230, and UMass Amherst campus channel 79.